Hub for Product Managers & Business Analysts & Product Owners

The goal of product-led growth is to deliver value as quickly as possible, in contrast to sales-led growth, which aims to establish relationships between the prospect and the salesperson in order to steer the dialogue in the appropriate path. The first thing you need to consider is how to convince them that this product is worthwhile purchasing before picking which one to choose. Then, with all the facts they require, you will provide them a clear view of the business consequence they may anticipate. Let's use SpaceX as an illustration. When people first visit your website, you don't want to send them on a trip to Mars. You need to persuade them that this is something you can rely on. How will you carry that out? By assuring them that you have the technology, that it is secure to use, that you have conducted your testing, and that you have sent people to Mars, you will give them all the information they require. In a typical sales-led growth scenario, a salesman is assigned to ...